How Green Packaging Solutions Can Change a Consumer’s Buying Behavior?

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How Green Packaging Solutions Can Change a Consumer’s Buying Behavior

How Green Packaging Solutions Can Change a Consumer’s Buying Behavior

How Green Packaging Solutions Can Change a Consumer’s Buying Behavior
Packaging is considered to be the first impression that a company has on its customer. It keeps the product secure and is a way of communication between the customer and the company.

Through the packaging company conveys its message to the customer that grabs customer’s attention. But as the overall world is changing, people are concerned about using environmentally friendly packaging material that ensures sustainability in the long run and also protects the environment.

How Green Packaging Solutions Can Change a Consumer’s Buying Behavior

How Green Packaging Solutions Can Change a Consumer’s Buying Behavior

Nowadays, a company has to focus on both the product requirements and environmental protection objectives. Packaging is done for four reasons; firstly, to keep the product and to keep it safe. Secondly, the packaging is used to sell the product. Third, to be able to use the product and lastly, the used material in packaging causes no environmental damage. Eco-friendly packaging does not only have a good impact on the environment, but also they are produced using recycled energy and product that can be reused in the product’s life cycle and making the product’s packaging sustainable.

Eco-Packaging and its effects on consumer behavior:

How Green Packaging Solutions Can Change a Consumer’s Buying Behavior

How Green Packaging Solutions Can Change a Consumer’s Buying Behavior

Consumer behavior is the study of why a person buys a certain product. This study includes all social, psychological, economic elements. We try to understand the consumer behavior by a thorough review of its decision-making process to understand what they want. The consumer when buying a product considers these 5 things;

  • What does he need?
  • Marketing of the product
  • Then comparing different options
  • Making a decision
  • Post-purchase behavior

Impact of packaging on the environment:

In recent times, packaging has become the major cause of pollution,andthat is why governments of different countries have made it a law to use the recycled product to reduce carbon footprint. Today’s consumer is much more informed and knowledgeable. They know everything about the product and the material used in the packaging and how the packaging waste can affect the environment. The customer is now looking for a product that uses eco-friendly packaging that can be recycled when empty.

Preference for green packaging:

Consumers now give more preference to organic product and eco-friendly packaging. They consider it more valuable than other product having normal packaging and are willing to pay more as the recycled products are a bit expensive but when they compare benefits vs. cost then benefits overweighs,and they end up buying an expensive but eco-friendly packaging product.

How Green Packaging Solutions Can Change a Consumer’s Buying Behavior

How Green Packaging Solutions Can Change a Consumer’s Buying Behavior

Since many countries are passing laws regarding eco-friendly packaging, products, so many companies are complying those laws, and regulation since the competition is increasing, people are then forced to buy the organic packaging by these external factors that make the consumer realize how important it is to have eco-friendly packaging.
Due to the increasing concern about the environment, people are under social and ethical pressure to go for ecological packaging by changing their thinking and intention to buy organic things. But there are still many consumers that consider quality, price over ecological factors, for such consumers company should provide proper information to give them awareness.

By telling, them about the effects an ecological packaging has on the environment and how their product is performing ecologically and make the consumers buy such products.People who don’t have enough knowledge about ecological packaging and its effect on the environment go for conventional packaging. They also find it cheap and of good quality as compared to an ecological packaged product because, that would be expensive and new for them.

Eco-labeling:

Companies through eco-labeling on their products can communicate to the customers about the benefits of having this product that has a minimum carbon footprint. This shows how much a company is concerned about the environment and understands its corporate social responsibility while doing business.

How Green Packaging Solutions Can Change a Consumer’s Buying Behavior

How Green Packaging Solutions Can Change a Consumer’s Buying Behavior

After the consumer is well informed, he look for options in the market to evaluate them against each other. Then he chooses the best one that is within his budget, has good quality, is a credible brand and is ecologically friendly. After he decides to get a product that has an ecological packaging, he will look for validation of that product through ads, friends, and family, to be sure that he made the right decision. That is when the company should follow up and clear the fog from the customer’s mind by offering warranties, deals and trial period so that they don’t change the decision.

By buying such ecological products and packaging, people have a feeling of accomplishment on ethical grounds,and they feel that they are giving something in return to the society. This makes them feel proud and happy,and they continue buying such products and not only this,but it creates a good image of the company in the eyes of the customers.

High competition low prices:

When people start buying green products and packaging, companies will have to cater to that demand,and they will start producing more products,and that is how competition will increase. This competition will lead to a decrease in price eventually. Because today’s consumer has realized how his action can damage the environment and how it can be threatening to the endangered species.

According to different studies, it also has been proved that demographic factors do not influence a person’s buying decision;instead, the social and psychological factors are the main reasons behind it. In addition, if he has enough knowledge about the impact of ecological product and packaging on the environment, then he would buy an eco-friendly product.

Conclusion:

Companies are now using different ways to market their eco-friendly products by eco-label, eco brand and by running different advertisements to support the idea and create awareness among consumers. By using this way, the company will be able to change consumers’ behavior to buy such product that causes minimum damage to the environment.
However, pricing will always be the main cause of concern for people who belong to the lower class and have limited income,and no savings and most of the green products have high prices if you compare these products to traditional products, so people might still end up buying conventional products.

So it’s important for companies to market their products effectively and try to keep the cost as minimum as possible. They should promote ecologically friendly products to get a competitive edge and to get the consumer’s attention. Also,the government needs to take more measures in this regard. After the support from the government, this green packaging thing will get promotion and sales will go up. This way companies will start making a green product,and that will cause an increase in competition. That is how competitors will come up with reduced prices to capture more consumers,and that will be beneficial for the consumer in the end.

How Green Packaging Solutions Can Change a Consumer’s Buying

How Green Packaging Solutions Can Change a Consumer’s Buying

How Green Packaging Solutions Can Change a Consumer’s Buying

How Green Packaging Solutions Can Change a Consumer’s Buying

How Green Packaging Solutions Can Change a Consumer’s Buying
How Green Packaging Solutions Can Change a Consumer’s Buying

How Green Packaging Solutions Can Change a Consumer’s Buying

How Green Packaging Solutions Can Change a Consumer’s Buying
How Green Packaging Solutions Can Change a Consumer’s Buying
How Green Packaging Solutions Can Change a Consumer’s Buying

How Green Packaging Solutions Can Change
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