Stop Believing These Instagram Business Myths

Stop Believing These Instagram Business Myths | algorithm on Instagram

Stop Believing These Instagram Business Myths | algorithm on Instagram

Stop Believing These Instagram Business Myths | algorithm on Instagram
According to barnraisersllc, almost 2 million businesses are known to make use of Instagram for their business. Instagram is extremely popular right now and it is also the second most popular platform after Facebook. Instagram is made up of youthful and urban demographic and hence, it is undoubtedly the best place for growing your brand.

However, you need to know that there are certain myths that are revolving around Instagram, which the businesses believe, and this is what is responsible for hindering their success. It is crucial that you have knowledge about all these myths so that you can stop believing in them.

Given below is a list of the Instagram business myths that you should definitely stop believing.

Instagram is not effective for those businesses, which are service-based

This is one of the weirdest myths that have been doing the round for quite a long time. The product-based businesses are definitely not the only kinds of businesses that can succeed on the visual platform, Instagram. This scenario is similar in the case of service-based businesses as well. Each and every service based business can generate interest and attract potential customers by constantly posting analytics, freebies, and most importantly, customer testimonials. They also need to improve the credibility and create trust among the customers.

You need to use only professional photos on Instagram

One common assumption that most people come across is that a professional photo is considered to be the best when it comes to marketing on Instagram, and any photo taken with the help of a smartphone is not going to work at all. What you need to understand is that there is a difference between professional photos and clear quality photos. Instagram requires photos that are of clear and high quality so that your potential customers can understand your products clearly or decipher what you are trying to say. You need to know that a number of reputed businesses have seen success without making use of professional photos. However, you definitely need to ensure that you are editing your photos so that they look professional.

You need to follow others on Instagram in order to get followed

A number of Instagram users believe that if they follow other people, they are also going to get followed. However, this is not true at all. A number of Instagrammers do not follow back businesses or can even ignore the follow requests because they definitely have the right of doing so. If you are interested in growing your follower base, it is crucial that you create content, which is helpful and appealing.

Stop Believing These Instagram Business Myths | algorithm on Instagram

Stop Believing These Instagram Business Myths | algorithm on Instagram

You do not require any strategy to succeed on Instagram

A business that has no marketing strategy is going to face tough competition and eventually, it can even fail. Each and every business on Instagram, irrespective of their type and size, tend to plan marketing strategies in order to ensure that their business succeeds and stays ahead of the competitors. When you have a marketing strategy, it is going to ensure that you have the ideal plan of overcoming numerous challenges, which you might face when you are conducting your business on Instagram. It has also been observed that a number of businesses make use of different kinds of strategies, simply to understand, which strategy is working in the best direction for the brand. Therefore, you need to know that having strategies is imperative and without them, you will definitely fail. This is definitely important for every Instagram business.

The results of marketing cannot be measured

Instagram is updating itself constantly and therefore, it is no more inconvenient to get the marketing results. Certain applications and tools like Website, Crowdfire, and Iconosquare are used by a number of businesses for tracking how their business is performing and also adjusting the marketing strategies.

You cannot get any leads from Instagram

This is another myth that is doing the rounds and has been responsible for setting a number of businesses back. Instagram has 1 billion users who are active regularly and these users are spread in different parts of the world. It is definitely easy for businesses to get leads from this huge user base. Also, you have the option of adding your website link in the Instagram bio, which will help in generating leads. Apart from that, you can also make use of hashtags to getting more leads.

Posting once every week is one of the most effective Instagram strategies

If you’re posting once every week, it is going to make numerous followers leave your account and the sole reason behind this is that they do not like inactivity. People are constantly interested in getting fresh content regularly because this is probably the ideal way of keeping the account relevant. If your customers, as well as followers, start feeling that your brand has lost relevance, there is a high chance that they are going to shift to other brands, which is something that you definitely do not want. Therefore, try to post on a regular basis without spamming your followers.

Numerous images are capable of producing engagement

A post, which is responsible for featuring visual content only, is definitely not the ideal way of gaining followers. On the contrary, you should have a proper plan before you are posting your content and you need to ensure that text is always present because the text is responsible for helping your viewers to not only engage but also respond. Only images are not going to appeal to your customers at all. Ensure that you are taking care of variety so that your customers do not start losing interest in your brand.

Small accounts cannot reach their target audience

Because of the recent changes of the algorithm on Instagram, the visual platform has started favoring those accounts that post great as well as popular content. Therefore, even as a small brand, it is your responsibility to show the people content, which they are looking forward to viewing ahead as well.

Conclusion

It is obvious that myths are going to surround almost all social media platforms. However, you need to ensure that you are not giving in to the myths and taking a step back from the success of your business.

Author Bio: Karen is a Business Tech Analyst. She is very responsible for her job. She loves to share her knowledge and experience with her friends and colleagues.

Stop Believing These Instagram Business Myths | algorithm on Instagram

Stop Believing These Instagram Business Myths | algorithm on Instagram

Stop Believing These Instagram Business Myths | algorithm on Instagram

Stop Believing These Instagram Business Myths | algorithm on Instagram

Stop Believing These Instagram Business Myths | algorithm on Instagram
Stop Believing These Instagram Business Myths | algorithm on Instagram

Stop Believing These Instagram Business Myths | algorithm on Instagram

Stop Believing These Instagram Business Myths | algorithm on Instagram
Stop Believing These Instagram Business Myths | algorithm on Instagram
Stop Believing These Instagram Business Myths | algorithm on Instagram


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